Visions are like maps that guide us through a tangle of bewildering complexities. Like maps, visions have to leave out many concrete features in order to enable us to focus on a few key paths to our goals. Visions are indispensable—but dangerous, precisely to the extent that we confuse them with reality itself. - Thomas Sowell

• Kindle: every book ever printed in any language, all available in less than sixty seconds.
• Alexa: in the long term—it would become the Star Trek computer. You could ask it anything—ask it to do things for you, ask it to find things for you—and it would be easy to converse with in a very natural way.
• Amazon Go: get rid of the worst thing about physical retail: checkout lines. No one likes to wait in line. Instead, we imagined a store where you could walk in, pick up what you wanted, and leave.
• Amazon: build Earth’s most customer-centric company, a place where customers can come to find and discover anything and everything they might want to buy online.
• SpaceX: we believe a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. So we are developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.